Worldview (Sample)

WorldView provides key geo-level demographic attributes for 250 by 250 meter grids which cover the globe. This in turn provides immediate access to insights to help you make effective global location planning decisions and run marketing campaigns across multiple countries.

Utilising the latest satellite remote location technology, aggregated global data and machine learning algorithms, Experian has created a consistent means by which locations across the globe can be understood. Data is available from a single source and Experian has provided location, market and customer insights support for over 20 years.

WorldView allows you to:

• Benchmark performance across all locations
• Analyse catchments at the most granular level
• Understand your customers consistently and visualise data
• Optimise product distribution
• Identify new business opportunities worldwide and new territories to expand your business proposition
• Better understand your customers with greater insights
• Plan and advertise globally
• Build the right strategies for sustainability as well as growth
• Develop effective marketing strategies
• Identify areas where there is untapped demand

The data contains (amongst other attributes):

• Country Code
• Grid Code
• Administrative Area
• Population Total
• Households Total
• Male Population
• Female Population
• Population by Age (5-Year Bands)
• Population by Age and Gender (5-Year Bands)
• Population by Age (15-Year Bands)
• Population by Age and Gender (15-Year Bands)
• Unemployed Population (Selected Countries)
• Disposable Income
• Disposable Income Per Capita
• WorldView Segments
• Consumer Expenditure
• Retail Expenditure
• Points of Interest

The WorldView modelling process combines Experian data with information (copyright Michael Bauer Research GmbH), as well as data sourced from the Global Human Settlement project of the European Commission Joint Research Centre.

Expected workflow:

• Customer will make available their geo-level data with Experian by extracting the file from their Snowflake instance and sharing via Experian’s secure file transfer application.
• Subject to a signed contractual agreement, Experian will match the customer file(s) against WorldView and where a match is found, will append the required modelled attributes to the customer file(s).
• Experian will return the customer file back to the clients via Snowflake secure data share.

Data can also be provided as flat files, via API or in shape format.

Cloud Region Availability